As a professionally certified personal trainer for more than 25 years, it has been Joshua's mission to challenge the physique-focused message of the fitness industry, break down the barriers to entry and success, and to simplify the path that leads to the realization of personalized goals. He doesn’t sell products, endorse trends, or push fads. To truly realize the benefits of what fitness can do for the individual, he has taken decades of training experience and developed a method of conditioning that is brilliantly simplified and ridiculously effective.